As CPG brands become increasingly overwhelmed by innovating their products, keeping up with consumer trends, and managing inventory levels, promotions sometimes fall by the wayside. But in 2019, promotions are as important as ever. In this post we explain why and how your brand can execute and benefit from a strong promotions plan.
Read MoreIn the competitive world of CPG retail, brands are continuously looking for efficiencies to gain an edge on their competition. Sometimes, that means focusing on the fundamentals. Find out how perfecting the art and science of on-shelf availability, reducing out-of-stock, managing SKU proliferation and managing your slotting fees can make all the difference.
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