Strategic Retail Account Planning Webinar

Listen in on an 60 minute interactive session hosted by Naturally Bay Area as we learn the principles that enabled Kevin Cleary, Principal of Big Rock Growth Advisors, leveraged to grow Clif Bar 10X.

Topics include identifying and focusing on your "big rock," getting crystal clear on your strategic intent, determining your go to market strategy including the strategic role of trade spending, and nailing in store execution.

We also cover managing sales controllables including distribution, base price, and promotion depth and frequency, and conclude with the importance of the retail account planning process and how to implement. 

We'd love to hear your feedback on our webinar, discuss your approach, and answer any questions about retail account planning during unprecedented times.